An ad from the Thirties. Made in USA. So this was a brand consciously adopting an Oriental-type image. Must have been very trendy in the Thirties or something. I find long talons absolutely freaky-gross so this puts me right off, I confess. I admire the art work though and I suppose the long nails were essential for the spirit of the thing.
Same brand but none of the Oriental influence this time. I don't know how the US felt about all things Eastern after Pearl Harbor but I can imagine that things Japanese and (maybe?) Chinese weren't that popular. Chen Yu sounds Chinese to me but it could be totally made up.
This is Forties. Look at the 3 colours at the bottom! And this was a summertime collection? Not sure about the gold jewellery but I adore the jacket, shirt and hat.
I googled Chen Yu and there is still a cosmetics brand of that name but it doesn't have an online shop so I wonder where it's sold. Anyone know?